Event Marketing – BirdBox

To promote my sisters homeware brand BirdBox, I assisted in sourcing a suitable event to generate sales and drive brand awareness. The Country Homes and Interior show was decided to be a suitable fit - resonating with the brand image...

Web Content – iPhone Launch

In September 2018, I visited America to begin work upon the launch of Apple's highly-anticipated new products: the iPhone Xs, iPhone Xs Max and iPhone XR. The objective was to project manage and localise web content for these products across...

Integrated Campaign – ‘A Sense of Jane’

A university group project undertaken to promote a cultural event in Winchester, honouring the memory of iconic Author Jane Austen - 100 years after her death. An in-depth research process underpinned this campaign, which acted as a multi-sensory trail promoting...

Data Mining Project – Furniture Retailer

This university project enabled me to gain experience in data mining techniques, used to make marketing recommendations for a furniture retailer. Utilising the software SPSS and R Studio, I analysed 3 customer data sets and made recommendations to higher managements...

Offline Project – ‘The Message’ Magazine

Market research suggested that Wessex Cancer Trust's key supporter demographic (older females) felt they were not being kept up to date with the brands activities. I therefore implemented an offline campaign; introducing a brand magazine called 'The Message'. My role...

Awareness Campaign – ‘Make our Mascot’

During my time working for local cancer charity Wessex Cancer Trust, I was tasked with creating a fun-themed campaign to boost brand awareness and engagement with the local community. The campaign 'Make our Mascot' was aimed at local children and...

New Business Plan – Plentifull Snacks

As part of an entrepreneurship module, I designed a business plan for a low-carb snack company. This plan was pitched to real-life investors, providing a fantastic experience that developed my communication skills considerably. The slides can be seen below, detailing...

Integrated Campaign – ‘Brunch Sounds Good’

Delivered as part of my final year university studies, this project featured an integrated campaign promoting an event of my choice; London Brunch Fest. Using background consumer research, experience-seeking London millennials were identified as the target audience and the campaign....