Delivered as part of my final year university studies, this project featured an integrated campaign promoting an event of my choice; London Brunch Fest.

Using background consumer research, experience-seeking London millennials were identified as the target audience and the campaign. The campaign aimed to engage this group by combining brunch-based visuals with nostalgic 90’s themed music lyrics and audio.

Examples of the campaign are below.

Online Visuals (1-3 Instagram posts, 4 YouTube banner, 5 banner advert, 6 email)

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Offline Visuals (1 poster, 2 tube mock up, 3 bus stop mock up)

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Video Content

Teaser video:

Full promo video:

Implementation and Reporting (1 – timeline, 2 – customer journey map, 3 – dashboard)

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