Delivered as part of my final year university studies, this project featured an integrated campaign promoting an event of my choice; London Brunch Fest.
Using background consumer research, experience-seeking London millennials were identified as the target audience and the campaign. The campaign aimed to engage this group by combining brunch-based visuals with nostalgic 90’s themed music lyrics and audio.
Examples of the campaign are below.
Online Visuals (1-3 Instagram posts, 4 YouTube banner, 5 banner advert, 6 email)
Offline Visuals (1 poster, 2 tube mock up, 3 bus stop mock up)
Video Content
Teaser video: https://www.youtube.com/watch?v=lZjTvNxPIJk&feature=youtu.be
Full promo video: https://www.youtube.com/watch?v=dQWYWWnvbNI&feature=youtu.be
Implementation and Reporting (1 – timeline, 2 – customer journey map, 3 – dashboard)
tobiejackson
TOBIE JACKSON 
October 19, 2016 at 3:47 pm
Hi,
In my opinion this is a very well thought out post that demonstrates a good understanding of the topic. It’s clear you went above and beyond the task as you made the effort to make a clear diagram. Although it’s simplistic, I think that is important as it clearly shows where someone may fall on the spectrum of online identities.
Regarding your point about what you feel may “suggest you’re a digital resident”, where you discussed your usage of websites such as Facebook, is it possible that although people have online identities they may not be proficient in other areas and if so does this truly mean they’re a resident? For example I often use Facebook but am unable to use video editing software efficiently.
Overall this post was easy to understand and digest and I look forward to reading more of your posts in the future.
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