Market research suggested that Wessex Cancer Trust’s key supporter demographic (older females) felt they were not being kept up to date with the brands activities. I therefore implemented an offline campaign; introducing a brand magazine called ‘The Message’.

My role in this project included project management, information procurement, copy writing, design overview (with an agency used for execution) and interviewing the featured guests.

Delivery of the magazine caused satisfaction amongst the target demographic to rise 36%, as well as leading to donations from a number of readers. Content within the two magazines can be seen below.

Edition 1

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Edition 2

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