In September 2018, I visited America to begin work upon the launch of Apple’s highly-anticipated new products: the iPhone Xs, iPhone Xs Max and iPhone XR. The objective was to project manage and localise web content for these products across 32 key countries.

The three-week project required intense process mapping, delegation and communication with a number of internal stakeholders such as translators, validators, web developers and site testers. On the day of launch, over 50,000 words of copy were successfully deployed across numerous interactive pages.

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