To promote my sisters homeware brand BirdBox, I assisted in sourcing a suitable event to generate sales and drive brand awareness. The Country Homes and Interior show was decided to be a suitable fit – resonating with the brand image and frequented by the target consumer.
Emphasis was placed upon creating a visually compelling stand that showcased the range of products in all of their glory. This was developed using mock-ups in the back garden until a suitable design was achieved.
In addition to being the most profitable event for the brand, the show acted as a key opportunity for data-capture and customer relationship building. Each individual that signed up to the BirdBox mailing list was provided with a 10% discount, with this data used to promote new products. As a result, the brand has experienced repeat sales from around 42% of customers included.
Picture 1: Stand design, Picture 2: Purse wall, Picture 3: Garden mock-up development
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